Clarion Gaming partners with GBG to deliver first-ever street gaming hub at ICE London

This year’s ICE London edition, to be held 7th – 9th February at ExCeL London, is set to be a special one for the major gambling industry event. Event organizer Clarion Gaming has now announced a new show floor feature dedicated exclusively to licensed street gaming, developed in partnership with strategic body the Gambling Business Group. 

The GBG High Street Hub will feature contributions and insight from leading brands including Novomatic UK, Entain, Buzz Bingo, Merkur UK, and GameNation. The High Street Hub will be situated adjacent to the Pillar Hall Casino, a networking space and bar for the land-based industry. 

Peter Hannibal

Peter Hannibal, Chief Executive and Co-founder of the Gambling Business Group, believes that the first High Street Hub will provide a focus for international street gaming operators as well as suppliers to the sector, which he deems “an integral component part of the gambling ecosystem.”

Licensed street operators continue to make a huge contribution to local and regional economies throughout the world. The emphasis is firmly on the community with operators employing local people, providing socially responsible gambling entertainment to local populations, and supporting local businesses through the supply chain,” Hannibal stated.

Our aim is to reflect these important credentials and stimulate lively, topical, and informed debate surrounding a sector that contributes so much to the economic and social vitality of towns and cities where street-based gambling entertainment is regulated,” the Gambling Business Group CEO added.

Hannibal explained that the program aims to deal with key issues, including responsible gambling, the use of technology in street operations including digital payments and the deployment of facial recognition, recruitment, retention, and staff development, the use of contemporary retailing disciplines to enhance the customer journey as well as practical issues relating to licensing and the law.

The Hub also provides an invaluable opportunity to meet with the governmental agencies which engage with the industry and we will be inviting the many international regulators who attend ICE London to spend some time with us and meet with business leaders active in the street sector,” he further explained.

Stuart Hunter

Stuart Hunter, Managing Director at Clarion Gaming, commented: “ICE London 2023 will be the biggest edition on record and I am delighted that this will include a section of the show floor dedicated to the street gaming sector of the business.”

“Our strategy and remit are to work in partnership with the industry that we serve and our collaboration with the Gambling Business Group in delivering the Hub is an example of moving from theory to practice. I am confident that it will be another stand-out reason for industry professionals to be a part of the ICE London experience,” he concluded.