GiG signs deal to supply its platform solution to “established” land-based operator in Switzerland

iGaming technology company Gaming Innovation Group (GiG) signed on Tuesday a Head of Terms agreement with an “established” land-based and digital casino operator in Switzerland, for the provision of its account management platform (PAM). 

This announcement marks GiG’s entry into the burgeoning Swiss iGaming marketplace, starting the new year in a similar fashion to 2022, in which it saw “growth in demand for its full suite of solutions from operators around the world.” 

The full contract is projected to be signed in the next few months, and the product is scheduled to go live in Q1, 2024. The agreement has been proposed for an initial period of five years, with the opportunity to be further renewed.

Richard Brown, CEO of GiG, said: “Partnering with an established and well-regarded retail partner in the Swiss market has long been a goal of ours, and this opportunity will allow us to showcase our market-leading technology in another highly regulated but growing market.”

Richard Brown

Regarding its platform and sportsbook, the company said it now offers “innovative and proprietary products with an unparalleled geographical footprint,” including certifications in 29 markets worldwide and 7 further markets currently in development. 

Having opened as recently as 2019, the regulated Swiss market is proving an attractive proposition for retail operators, as they look to take advantage of the opportunities online iGaming offers in the region.

With 11 online casinos currently licensed and regulated by the Swiss Federal Gaming Board, the market is expected to grow to over €400 million ($472.9 million) GGR by 2024, according to information supplied by H2 Gambling Data.

Earlier this week, the group signed a deal with Swedish developer Gaming Corps. The latest deal will enable the gaming studio to integrate its range of content into the GiG platform.