GiG to supply its platform solution to JOY Enterprise’s brand in Latin America

iGaming technology company Gaming Innovation Group (GiG) on Friday signed an agreement with JOY Enterprise B.V. to provide platform account management (PAM) to the operator’s brand in Latin America. The agreement was signed for five years.

GiG’s PAM, which can also be used in the land-based sector, allows operators to personalize the customer’s experience in each regulated market where the operator is active. The solution will “provide the impetus required to grow and deliver an unparalleled customer experience for a strong brand, one that has been building since 2015,” the company noted.

The deal comes as iGaming in Latin America experiences “one of the fastest growth rates globally,” with revenues in 2021 alone increased by over $7 billion, notes GiG. As the move towards regulation becomes more pronounced and investment in digital infrastructure continues to increase the addressable market, the combined population of over 400 million offers considerable scope for further expansion in the region.

Luis Fernando, Director of JOY Enterprise B.V., said: “This is a new venture into an unknown vertical for us, and it was clear from the start that GiG’s technology would enable us to access the opportunities inherent within our existing customer base.”

What was also clear throughout the process was GiG’s capacity to help us understand the challenges ahead of us and, moreover, to help us overcome them. They were a partner for us even before we had agreed on the deal and ensured we wanted GiG as our platform provider,” he added.

Richard Brown, CEO of GiG, commented: “Delivering new revenue streams for organizations with established online customers is at the core of what we can offer.”

“Whilst remaining committed to the principles of not resting on our successes, we can take pride in the continued strength of our technology and the strength of the relationships we’ve built with our partners,” he concluded.

Earlier this month, GiG signed on Tuesday a Head of Terms agreement with a “well-known” European land-based operator for the provision of its account management platform (PAM), front-end delivery, and content management system (CMS), thus “powering the transformation of the retail brand online.”