B2B gaming content and solutions provider Inspired Entertainment announced Monday that it has partnered with US sports betting giant FanDuel to launch premium iGaming content in Michigan.
The online gaming heavyweight, part of Flutter Entertainment, will launch with four of Inspired’s titles, including Big Fishing Fortune, Big Santa Fortune, Gold Cash Free Spins, as well as Big Spin Bonus, which is Inspired’s top performer in the North American market and has proven to be “extremely popular with players.”
Brooks Pierce, President and Chief Executive Officer of Inspired, said: “We are thrilled to partner with FanDuel in Michigan to deliver premium iGaming content. This agreement adds another operator we have partnered with in Michigan, making it seven in total.”
“Michigan remains a very important market for us, as we have reached over 90% market coverage through our partners, which now represent our biggest US state. It is a pleasure to work with the FanDuel team, and we congratulate them on this exciting launch,” the executive commented.
For his part, Asaf Noifeld, Managing Director of Casino at FanDuel, added: “We are thrilled to once again partner with the Inspired team to provide players with best-in-class iGaming content in Michigan.”
“We began our partnership with Inspired through our launch in Ontario to great success, and we are excited to expand that partnership now in Michigan, one of the largest iGaming states,” he concluded.
Last week, Inspired launched its online and mobile slot adaptation of The Terminator. Released as part of Inspired’s growing suite of licensed content, The Terminator incorporates iconic graphics and visuals from the original 1984 movie, “transporting slot players to a land of nostalgia and big thrills.”