Jake Paul’s microbetting app Betr launches real-money gaming product in Massachusetts

Microbetting-first sports betting app Betr has officially launched its real money gaming product in Massachusetts, its second state. Betr’s app is available on both the iOS and Android stores with plans to launch its real money gaming app in additional states “over the coming months.” Betr celebrated the commencement of Massachusetts operations with a Boston launch party on Thursday and content takeovers at bars, sporting events, and more over the coming weeks.

The news comes on the heels of a recently announced expansion beyond microbetting with the launch of core markets, allowing for pre-match and in-play betting for team to win, and by how much, and over/under on total points. Betr’s core markets will be available for Massachusetts residents upon launch.

As part of the Massachusetts launch, Betr is also soft launching its Scripts product, which combines “the instant gratification of a microbet with the long odds of a parlay.” The company describes the product as giving “a first-of-its-kind” experience, which believes could make Scripts “one of the primary ways fans bet on sports over time.”

The app also features a reimagined user interface layer, depicting the betting markets as more intuitive multiple-choice questions, notes Betr, while odds are displayed in easy-to-understand payout multiples to simplify users’ sports betting experience.

Joey Levy, founder and CEO of Betr, said: “We are thrilled to launch Betr Betting in Massachusetts, home of some of the world’s greatest sports franchises and fans. We will be just the 7th operator to enter the state, only trailing FanDuel, DraftKings, BetMGM, Caesars, WynnBet, and Barstool to market. Not bad for a company that launched less than a year ago with vastly fewer resources than pretty much all industry incumbents.” 

Betr was founded by sports betting veteran Joey Levy and influencer Jake Paul last year, and is described as “the world’s first microbetting-focused app,” initially featuring a user experience focused on enabling users to predict the play-by-play outcomes of sporting events – including markets such as each possession of an NBA game, every play and drive of all NFL and College Football games, and every pitch and at-bat of all MLB games.

Betr’s Massachusetts launch also comes on the heels of Betr’s opening in Ohio in January 2023, when the microbetting app set US online sports betting records for the fastest launch from company founding to a fully licensed and regulated real money betting product.

This week, the company also announced the acquisition of the Chameleon betting platform from FansUnite. The platform offers a full suite of gaming solutions, including Player Account Management (PAM), sports betting engine, and casino management.