bet365 enters Iowa sports betting through multi-year partnership with Casino Queen Marquette

Sports betting giant bet365 on Monday announced its official launch into the state of Iowa through a multi-year partnership with Casino Queen Marquette. The news marks the latest development in bet365’s expansion in the United States, which includes Virginia, Ohio, New Jersey, and Colorado.

“We are incredibly excited to welcome the Hawkeye State to bet365,” said a bet365 spokesperson. “From Sioux City to Marquette and everywhere in between, Iowans will now have access to our market-leading sportsbook product.”

“We’re thrilled to work with bet365 to provide players with an in-demand and trusted source for safe online wagering,” said Sean Bateman, general manager of Casino Queen Marquette. “It’s an exciting time for our guests and passionate sports fans in Iowa, who will benefit from fantastic site features and attractive offers.”  

Casino Queen Marquette

As part of the announcement, new and eligible bet365 customers in Iowa will qualify for an exclusive introductory new customer offer of “Bet $1, Get $365” in Bonus Bets. The company stated that, additionally, more offers will be available including a variety of promotions, offers, and odds boosts.

Some of the offers include site features, including Same Game Parlay, Cash Out and Edit Bet, Bet Boosts on a wide range of sports, and Same Game Parlay Profit Boosts, offers on a wide range of sports including Early Payouts on MLB, NFL, NBA, NHL, and NCAAB, Live Streaming on over 780,000 events and a range of pre and Live In-Game props on all major sporting events.

bet365’s US expansion has been a bumpy one. Earlier this year, the firm announced it was dropping its bid to offer sports gaming in Massachusetts as an online wagering partner of Raynham Park. The decision followed the news that Raynham had forged a deal with Caesars Sportsbook for in-person wagering.

While the company did not comment on its reasons to drop the bid at the time, it is worth noting that bet365’s worldwide expansion plans have come at a cost. In its financial results for the year ended March 27, 2022, the operator announced profit fell to £33.1 million ($40.9 million), down more than 90% from the year before, amid “significant” costs of raising brand awareness in new markets.