SBC Summit Barcelona 2023 is poised to gather 15,000 delegates to engage in in-depth conversations led by industry specialists. The event has now unveiled the dedicated ‘Sponsorship, Marketing & Data’ track, which places a dual emphasis on sponsorship trends and marketing strategies. This track is scheduled for the first day of the show, Wednesday, 20th September, at the Fira de Barcelona Montjuïc.
The track will offer insights to attendees seeking business expansion through inventive marketing strategies, as presented by a diverse group of industry experts. The discussions will delve into subjects such as innovative approaches for sports clubs and leagues to broaden their income sources, comprehensive evaluation of risks and opportunities tied to gambling sponsorships for sports teams, the potential of the Middle East region in the realm of esports, and beyond.
“The ‘Sponsorship, Marketing & Data’ track is an exciting new addition to our conference agenda. The track will equip attendees with the strategic knowledge to amplify their brand, master marketing intricacies, and utilize data on a global scale. This track will prove integral to attendees as more markets in the US, Latinoamérica, and Europe evolve,” Rasmus Sojmark, CEO & Founder of SBC, said.
Initiating the conference track is a panel discussion entitled ‘Sports & Sponsorship Landscape – Growth Markets and Partnerships.’ This session will delve into a comprehensive examination of gambling sponsorships within emerging markets like the US and LatAm, as well as established markets such as Europe.
An assembly of industry experts including Zeno Ossko, CEO of BetWarrior; Fellipe Fraga, Chief Business Officer at EstrelaBet; Pablo Arquero, Head of Sponsorship at Real Betis; and panel moderator Hristo Spasov, Director of Sports Betting at Codere, will delve into discussions encompassing pivotal themes for the segment.
These conversations will revolve around the augmentation of engagement in the European market, overcoming the plateau effect, as well as delving into the unique prospects that markets provide for sports teams seeking collaborations with gambling brands. Furthermore, the session will explore the strategies that sports teams can employ to adeptly navigate the intricate landscape of diverse global markets.
Another panel, moderated by George Harborne, Director of Sponsorships, SBC, will be ‘Football Fever: Tapping Into Latin America’s Strength’. The conversation will analyze the flourishing Latin American sponsorship market and hypothesize its evolution in the coming years. Panelists are Rafael Ganem, Commercial Director, Botafogo; Francisco Lorenzo, Brand Manager, River Plate; Roby Martinez, Comision Directiva, Racing Club; Eduardo Quintes, and Marketing Manager, CR Flamengo.
The session titled ‘Comparative Sponsorship Markets – Culture, Regulation and New Opportunities‘ will delve into the intricate realm of sponsorship partnerships and their nuanced regional dynamics. Dmitry Belianin, Chief Commercial Officer at PMI; Adam Lamentowicz, Vice President of Superbet Poland; Javier Troncoso, Chief Commercial Officer at Futbol Sites; and the panel’s moderator, Russell Yershon, Director at Connecting Brands, will collectively navigate the complexities.
The focus will be on the hurdles confronted by sports teams and operators when venturing into multi-region partnerships, particularly when confronted with diverse cultural and regulatory elements.
Other conference tracks available to attendees on the first day of the agenda include Leaders, Future of Sports Betting, Future of Casino & iGaming, Affiliate Focus, Compliance & New Markets, and the Future of Technology. Attendees will be also able to access additional marketing-related conference tracks at the Affiliate, Marketing & Media Zone.