MGM Resorts, BetMGM to launch GameSense responsible gaming campaign at nine NFL stadiums

MGM Resorts International and its online gaming brand BetMGM announced Thursday the launch of a responsible gaming campaign at nine National Football League (NFL) stadiums, promoting their responsible gaming program GameSense during the upcoming football season. 

Developed by the British Columbia Lottery Corporation (BCLC), the responsible gaming program will be promoted at Acrisure Stadium (Pittsburgh Steelers); Allegiant Stadium (Las Vegas Raiders); Empower Field at Mile High (Denver Broncos); Ford Field (Detroit Lions); GHEA Field at Arrowhead Stadium (Kansas City Chiefs); M&T Bank Stadium (Baltimore Ravens); MetLife Stadium (New York Jets); Nissan Stadium (Tennessee Titans); and State Farm Stadium (Arizona Cardinals).

Online sports betting is permitted in each of those states, and MGM is live in all nine through its BetMGM sportsbook platform. BetMGM is an official sportsbook partner of the NFL and is a sponsor of NBC’s “Sunday Night Football.”

Rhea Loney

Rhea Loney, Chief Compliance Officer at BetMGM, said: “This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming. Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly.”

Along with bringing GameSense to the NFL fields, MGM and BetMGM announced that the companies will jointly contribute at least $1 million annually to responsible gaming initiatives centered on relevant research, advocacy, and prevention.

Stephen Martino

Stephen Martino, SVP Chief Compliance Officer, MGM Resorts, commented: “The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting.”

Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience,” he noted.

Casey Clark

Casey Clark, Senior Vice President of the American Gaming Association, added: “The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry’s commitments and the spirit of Responsible Gaming Education Month.”

MGM partnered with GameSense in 2017 ahead of its opening of MGM Springfield in Massachusetts. Bay State gaming regulators mandate that the GameSense program be offered inside its commercial casinos.

MGM later expanded its GameSense license and partnership with the BCLC to all of its North American properties. Many MGM casinos today offer GameSense kiosks or staffed outlets to provide responsible gaming assistance.

This news comes as MGM Resorts and BetMGM partner with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2023) in September. MGM Resorts and BetMGM continue in their partnership with the AGA’s Have A Game Plan. Bet Responsibly. public service campaign to educate new and seasoned bettors on responsible sports wagering.