Bally’s teams up with NFL’s Cleveland Browns to launch its Bally Bet app in Ohio, open retail sportsbook


Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has teamed up with the NFL’s Cleveland Browns to introduce the revamped Bally Bet Sportsbook app in Ohio, coinciding with the commencement of the football season.

The app, developed in collaboration with gaming technology companies White Hat Gaming and Kambi Group, features “tried and tested technology that will provide Browns and sports fans throughout Ohio with an optimal sports betting experience.”

The all-new Bally Bet Sportsbook app offers a range of betting options, including spread, money line, total bets, and same-game parlays. In addition, the agreement also includes plans for a retail sportsbook location in partnership with Bobby George and Ethos Hospitality.

In celebration of the app’s release, Bally Bet is giving every new customer who downloads and registers in the app during the opening weekend of the season automatic entry into a chance to win two premium tickets to the next Browns home game.

Additionally, new customers are eligible for a “Second Chance Bet” of up to $100, providing them with an opportunity to place a second bet of equal value if their initial bet, up to $100, results in a loss.

The collaboration between Bally’s and the NFL team also entails plans for a land-based sportsbook destination. Bally’s and the Browns’ partnership with Cleveland restaurateur Bobby George will be to launch a new Bally Bet Sportsbook lounge within a reimagined sports bar concept from George and his Ethos Hospitality Group at the current downtown Harry Buffalo location on East 4th Street in Cleveland.

While further details regarding the lounge are forthcoming, this endeavor seeks to provide Browns fans with an in-person betting experience and an environment for communal game-watching, the parties said.

Brett Calapp, COO North America Interactive, said: “We are very proud to launch the all-new Bally Bet Sportsbook app in Ohio, a state with a coveted sports history and a legion of loyal fans.

We are also excited to continue our partnership with the Cleveland Browns and add a new partnership with Bobby George ensuring that Browns fans receive the most enhanced and engaging sports betting experience throughout the season.”

In addition to the app launch, Bally Bet has plans for engagement promotions and activities featuring premium tickets, autographed merchandise giveaways, VIP experiences, exclusive content, fan activations in and around the stadium, and a social media presence tailored to connect with Browns enthusiasts.

Dave Jenkins, EVP and COO of Haslam Sports Group, said: “We’re excited to expand on our long-term partnership with Bally’s Interactive and help them launch Bally Bet in Ohio, which will provide Browns fans and sports fans across the state with unique and interactive sports betting opportunities.

“Not only will fans be able to utilize the Bally’s Bet app to wager on sports events in Ohio, but we’re working towards opening the new Bally Bet Sportsbook lounge alongside Bally Bet and Bobby George at an outstanding central downtown location that will create another way to engage with fans and provide them even more unique experiences through the Browns and Bally’s partnership.”

The launch of the all-new Bally Bet app follows the announcement in May this year of exclusive, multi-year agreements with sports betting services provider Kambi Group and White Hat Gaming for the provision of an online sports betting and online casino platform and player account management infrastructure for Bally’s.