Africa: SportyBet collaborates with Real Madrid for regional sports betting ad campaign


Online sports betting platform SportyBet, the official partner of Real Madrid in Africa, has launched a regional ad featuring three of the football club’s top players. The ad features Éder Militão, who is also a Global Ambassador for SportyBet, and also stars Federico Valverde and Aurélien Tchouaméni.

Under the slogan “Play With Champions”, the commercial introduces viewers to Sportybet’s offerings including its video solution, enabling live game watch and bet functionalities.

Elías Gallego, VP of Business Development, Marketing, and Media at SportyBet, commented: “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users.”

The new ad will be shown to audiences across Africa and will also be televised on SportyTV, which is SportyBet’s free-to-air online sports TV network available in Nigeria and Ghana. 

We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent,” added Gallego. “Together with Real Madrid, we’re raising the game in Africa.”

Currently, SportyBet is in its third consecutive season as a Real Madrid sponsor. It also recently signed a deal with Premier League club Manchester City and reeled in Michael Essien as its African Ambassador.