Soft2Bet expands into the Italian market through strategic acquisition


iGaming and sportsbook software supplier Soft2Bet is set for strategic expansion into the Italian market through its recent acquisition of a Maltese company holding an Italian license.

Going forward with this strategic venture, Soft2Bet will actively collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy’s regulatory body for online gambling, ensuring compliance with local laws and regulations.

“This key move is aligned with Soft2Bet’s mission to offer world-class online gaming services in regulated markets across the globe and strengthens its foothold in Europe,” the business said in a press statement.

Soft2Bet also plans to certify its platform in the Italian market, a move that will “further its operational excellence and customer satisfaction,” according to the company. Following the certification process, Soft2Bet aims to position itself as a platform provider in the Italian market.

David Yatom Hay, Soft2Bet’s General Counsel, said: “We at Soft2Bet are happy to deepen our European presence with this exciting venture into the Italian market. This is yet another example of Soft2Bet’s steadfast commitment to expand its regulatory portfolio.”

“We’re confident that Italian operators will greatly benefit from what Soft2Bet has to offer to the market,” he concluded.

The move follows other recent European expansion endeavors from Soft2Bet this year. Back in July, the iGaming platform provider and operator obtained a Romanian license, a ‘first-class’ permit issued by the local regulator ONJN. The license allows Soft2Bet to organize and operate games of chance in Romania, including casino and sportsbook offerings.