BMM Innovation Group appoints industry expert Laura Olson-Reyes as Chief Marketing Officer


BMM Innovation Group (BIG), a technology conglomerate providing services and solutions to the global gaming industry, has appointed Laura Olson-Reyes as Chief Marketing Officer and welcomed her to its executive leadership group. Olson-Reyes will report directly to the Group CEO.
 
Martin Storm, CEO of BMM Innovation Group, said: “Laura is a wonderful leader and business executive. With more than 20 years of gaming industry experience at Eclipse Gaming, AGS, Scientific Games (now Light & Wonder), and Aristocrat Technologies, she has excelled in market, product, and communications strategy internationally.”

He added: “At BIG, she will lead and globalize our growing marketing teams and business specialization to continue our rapid growth in digital and land-based gaming testing and certification, as well as our growing portfolio of technology solutions. Laura’s values and vision align perfectly with our business, and I look forward to her leading our marketing efforts for BIG.”


 
Olson-Reyes stated: “I have always had tremendous respect for BMM’s brand — not only its strong legacy but for its immense potential — and I could not be more honored to join Martin and his team at such an exciting time in the company’s growth.

“With such an exceptional and expanding portfolio of brands, I am excited to help shape the client experience and brand strategy of the BIG companies, as well as spearhead the communications strategies around BIG’s people, services, and solutions.”
 
While at Eclipse Gaming, Olson-Reyes launched an influencer marketing program and grew the company’s social media presence by nearly 80 percent. At AGS, she designed a successful influencer marketing program and elevated the GameOn Customer Summit partnership program by raising nearly $100,000 in sponsorships. 

At Scientific Games, Olson-Reyes oversaw a groundbreaking partnership with FOX5 Las Vegas, which elevated the company’s branded slot games and raised over $1 million for non-profits. She was also responsible for developing award-winning multi-channel marketing campaigns for the company’s games, systems, and table games products, leading her team to win 35 awards for marketing and communications excellence. 

Olson-Reyes has received industry recognition for her accomplishments through the Great Women of Gaming Proven Leader Award, the Women to Watch Award, and the Women World Award in The Communicator category. She will attend G2E 2023 in Las Vegas to meet with key clients throughout the industry.