EveryMatrix inks deal with US Integrity to help tackle betting-related fraud in North America

B2B iGaming technology provider EveryMatrix has entered into a partnership with sports betting monitoring company US Integrity. Under the agreement, EveryMatrix will provide US Integrity with its OddsMatrix real-time data feeds and sports data API solutions. 

US Integrity will use this information, alongside other data sources, to help tackle betting-related fraud and corruption in North America. Data will be used to identify irregularities across regulated sports wagering markets. This will see suspicious betting activity alerts sent to sportsbook operators, professional and collegiate sports properties, and state regulators. 

US Integrity has formed partnerships with a range of clients across these areas, including most recently the National Collegiate Athletic Association’s (NCAA) Big 12 Conference.

EveryMatrix has also secured relationships with several leading U.S. operators for in-house games content through its proprietary iGaming Integration Platform, CasinoEngine. It holds licenses in Connecticut, New Jersey, Michigan, West Virginia, and Ontario in Canada. An application to secure approval in Pennsylvania is also ongoing.

Erik Nyman

Erik Nyman, President EveryMatrix Americas, said: “We are thrilled to partner with U.S. Integrity and provide our world-class data feed product to the integrity monitoring leader in the U.S. market. Since our inception, EveryMatrix has focused on product excellence and modularity to fit customers’ specific needs.”

Our data feeds are used by operators globally, most commonly as an add-on to successful sportsbooks. We are very proud to continue to innovate and deploy our data feeds for monitoring purposes as it further demonstrates EveryMatrix’s vast capabilities and desire to build a safer iGaming and sports betting community,” he added.

Matthew Holt

Matthew Holt, U.S. Integrity CEO and co-founder, said: “The OddsMatrix data feed product will help assist our monitoring efforts across regulated sports wagering markets. We’re pleased to collaborate with another data supplier that is committed to combatting betting-related fraud and corruption.”

The latest deal comes following EveryMatrix’s recent slots data partnership with iGB. The company’s SlotMatrix aggregation arm and iGB have jointly launched Slot Trumps 2023/24, an online casino data series. Slot Trumps 2023/24 will provide insights on player behavior data from a variety of markets.