FanDuel partners with NBA on exclusive League Pass offer, new real-time betting features

Flutter’s North American online betting brand FanDuel has announced a strategic partnership with the NBA. As part of this collaboration, FanDuel, an Official Sports Betting Partner of the league, will become the sole US sports betting operator to offer its customers three months of NBA League Pass, in addition to introducing new real-time product features.

Both existing and new FanDuel customers who place their bets during the new NBA season will be able to take advantage of the NBA League Pass offer until December 11. Members of the NBA’s global membership program, NBA ID, will also receive exclusive benefits when using FanDuel’s platform.

In addition, NBA bettors can benefit from a new FanDuel feature called “The Pulse”. The product is billed as “a curated experience” that allows bettors to follow the most important basketball stories and place bets in real time on the crucial moments of the game. “The Pulse” will add new betting options to the feed as the action unfolds, making it simpler to understand what is happening in a game in real-time.

Another novelty presented by the partnership is the introduction of Live Same Game Parlay betting on all NBA games this season, allowing bettors to create parlays as the game progresses, offering additional opportunities for involvement during the match.

Mike Raffensperger

Mike Raffensperger, Chief Commercial Officer at FanDuel, said: “FanDuel is committed to offering the top sportsbook product on the market and elevating the entertainment experience for fans this NBA season.

“This year, we’re leveraging the power of our NBA partnership and our industry-leading platform to create an ecosystem where fans can bet on pivotal moments in a game in real-time and watch to see the results, elevating their sports betting and entertainment experience,” he added.