ICE opens registration for last London edition; organizers expect record attendance


Registration is now open to attend what will be the last edition of ICE in London before the event relocates to Barcelona in 2025. The expo will be held from February 6 to 8 at ExCeL London, the venue that has hosted the event since 2013. The free exhibition pass to be part of the upcoming edition can be obtained here.

Marking the countdown to ICE, Clarion Gaming’s managing director Stuart Hunter said: “2024 will be a poignant occasion for everyone associated with the ICE brand as the international industry bids farewell to London and prepares for the next chapter of the ICE success story when the show opens in Barcelona in January 2025.

We are anticipating another record attendance with industry professionals drawn by the 600+ exhibitors who will be present, the thousands of product launches which are timetabled to coincide with the show and the opportunity to engage with leading international thought leaders, decision-makers and regulators across all gaming sectors and verticals courtesy of the ICE VOX learning platform.”



Stuart Hunter

He added: “In keeping with our 2024 ICE creative we are expecting more visitors than ever before motivated by the desire to make more connections, gain more inspiration and benefit from more learning. The market looks to ICE for solutions and it’s clear that the event plays a pivotal role  for the international gaming industry supply chain of innovators, service providers and operators who view the company as their most important business event of the year.” 

The decision to move ICE and sister show iGB Affiliate to Barcelona was taken after a six-month bidding process, overseen by an independent external agency and endorsed by the ICE Advisory Board, made up of a cross-section of the leading international brands active in online and physical gaming.

The inaugural editions of ICE Barcelona and iGB Affiliate Barcelona will be held at the 240,000 m² Fira de Barcelona from January 20 to 22, 2025.