Gauselmann Group wins tender for casino concession in the German state of Lower Saxony

The Gauselmann Group announced Tuesday that it has won the tender for the casino concession of the German state of Lower Saxony, resulting in the group having the opportunity to operate up to ten casino locations. The concession allows for the state-licensed locations to be operated under the umbrella of the Merkur brand from 1 September 2024, initially for a period of 15 years.

Paul Gauselmann, company founder and Chairman of the Management Board of the Gauselmann Group, stated: “I’m extremely delighted about receiving the casino concession in our neighboring state of Lower Saxony.”

Being able to clock up this additional significant milestone in our company’s history, just two years after taking over the North Rhine-Westphalia casinos, makes me and all the employees involved very proud and shows once again that we master the ‘higher school’ of gaming with and centred round money, and that we can act responsibly in this respect.”

“Now, in autumn 2024, the task is to integrate the Lower Saxony casinos, with their roughly 400 employees, into our company and to welcome them to the world of Merkur,” Gauselmann added.

Pivotal for the issuance of the casino concession was the proven experience of the Gauselmann Group in operating casinos. The company runs a total of 15 locations in the German states of Saxony-Anhalt, North Rhine-Westphalia, Berlin and Rhineland-Palatinate. 

In addition to the proof of economic viability and financial stability, the high quality of the operator’s concept, above all, was decisive for the issuance of the casino concession, notes the German group.

With the takeover of the North Rhine-Westphalia casinos in 2021, we proved in an impressive way that we are able to realign the gaming and service offering in record time, to secure existing jobs, create new ones, and even increase their attractiveness,” says David Schnabel, Managing Director of all Merkur Spielbanken.

I’m certain that we will also be able to set new standards in Lower Saxony and continue to write our story of success with the casinos there.”

The Gauselmann Group stated that it is aware of its responsibility towards society in running gambling operations. From the beginning, the top priority has always been given to the awareness of the company’s task, says Gauselmann, as assigned by politics and society, to “flush out” gaming and put it on a clear track with the aim to enable gamers to participate in safe, legal gaming.

The fact that the operation of Merkur Spielbanken is accompanied by the realization of youth and gamer protection measures is documented by numerous (re)certification and recognized accreditation offices, says the group. Both the Global Gambling Guidance Group (G4) as well as the European Casino Association (ECA) frequently confirm the quality of the preventive measures by Merkur Spielbanken.

We have continually optimized our casino concept over the last years and have always aligned it first and foremost to the needs and desires of our guests,” explained David Schnabel.

“Being allowed to perfect this concept soon in Lower Saxony together with the know-how of our new colleagues is a promising outlook for success and an important impulse for the future.”