NorthStar Gaming partners with BettorView to expand player acquisition to Ontario restaurants

NorthStar Gaming announced Wednesday that it has entered into a partnership with BettorView. The agreement is expected to enable NorthStar, which owns and operates the NorthStar Bets casino and sportsbook platform, to engage with consumers in restaurants and bars across the Canadian province of Ontario.

By leveraging the capabilities of the BettorView solution – which provides in-venue screen technology, brand ambassador activations and digital content marketing to sports fans – NorthStar hopes to further expand player acquisition across both sports wagering and online casino in a “frictionless and convenient” manner.

“Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base, while also increasing brand awareness amongst priority audiences,” said Michael Moskowitz, Chair and CEO of NorthStar Gaming. “The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment.”

As BettorView’s first Canadian iGaming partner, NorthStar will be able to build brand awareness, drive consumer engagement and strengthen its presence in both restaurant and bar environments, the company said in a press statement.

“NorthStar is the ideal partner for us to initiate our entry into Canada with our technology,” said Javier Vargas, CEO, BettorView. “Our technology allows our gaming and venue partners to customize and localize content so that it fully resonates for sports fans, while also educating them on sports betting and responsible gambling in general.

“As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans, and we’re proud to partner with them,” added Vargas.

BettorView reaches consumers through a propriety plug-and-play solution that serves sports betting content to venues through its patented technology. The solution optimizes and customizes the consumer experience to ensure guests receive relevant sports and sports wagering information, leading them to spend more time on the platform.