Access to betting sites grows 95% in Brazil, which platforms lead the market?


Sports betting sites in Brazil recorded a 95% increase in visits between September and November 2023. There were 2.1 billion visits during this period, according to data from Similarweb, a digital marketing intelligence platform.

‘Of the total number of visits recorded in November 2023, 66% went to just 1% of industry websites. This indicates a traffic concentration on a few domains in the sector,’ Similarweb’s analysis highlighted.

The bet365 bookmaker was the leader in accesses in November, with about 21% of traffic. It was followed by Betnacional (14%), Betano (10%), Pixbet (9%) and Sportingbet (6%) 

See below the list of the main platforms accessed in November.

Similarweb highlighted some sporting events that helped drive traffic to betting sites in the last months of 2023, such as the Pan American Games and the final stage of the Libertadores.

“Other segments also experienced growth: accesses to casino sites increased by 118.35%, lottery sites by 55.2%, poker sites by 27.5%, and bingo sites by 55.8%,” the company added. 

You can find the complete survey in Portuguese here.