EveryMatrix announces Bobby Longhurst as new Group Chief Commercial Officer ahead of ICE London


iGaming software solutions provider EveryMatrix has appointed Bobby Longhurst, former Managing Director of SportingTech, as its new Group Chief Commercial Officer (GCCO), assuming responsibility for commercial strategy including account management, sales, and marketing. The executive, assuming the role ahead of ICE London, will work closely with each business unit to enhance EveryMatrix’s global efforts.

The provider noted that Longhurst has more than 20 years of industry knowledge, strategic insight, and executive leadership experience within leading iGaming suppliers such as SportingTech (Managing Director), Pronet Gaming (CCO) and SBTech (Commercial Director), where he focused on areas such as revenue growth, team management, process improvements and new business development.

Bobby Longhurst replaces co-founder Stian Hornsletten as GCCO, who will transition to CEO of the company’s Games division on February 1st. In this role, Hornsletten will manage the Games team to drive both in-house development and third-party content partnerships, including building on EveryMatrix’s global distribution network and exclusive content offering, the company said in a statement.

Ebbe Groes, Group CEO, EveryMatrix, said: “EveryMatrix is on an accelerated growth path therefore to fulfill the huge plans we have for 2024 and beyond we are continually looking to invest in the best talent the industry has to offer.”

Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies. I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix,” Groes added.

Bobby Longhurst, Group CCO, EveryMatrix, said: “Joining EveryMatrix at this stage of growth is something I was very keen to do, and I am delighted to be on board.”

There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years. I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”