GiG expands Boldt Group partnership by powering Bplay’s launch into two more Argentinian provinces

Gaming Innovation Group (GiG) announced that it has further expanded its partnership with the Boldt Group, as the Bplay brand has now seen launches in two more regulated Argentinian provinces: Cordoba and Mendoza. These mark the sixth and seventh regulated jurisdictions for Bplay powered by GiG’s platform and sportsbook technology.

These latest launches arrive at a time of growth for GiG, as the technology supplier continues its positive growth trajectory in the region. The company says that it has “cemented its position as the turnkey platform of choice” for complex regulated markets throughout Latin America.

GiG stated that its capacity for delivering highly scalable solutions continues to strengthen, as the established partnership between the two companies enters new markets.

GiG added that its focus is on a suite of secure, scalable, user-centric end-to-end features, and a new sportsbook that are “adept at maximizing opportunities for growth in the most competitive environments around the globe.”

iGaming in Latin America overall is experiencing one of the fastest growth rates globally, with revenues expected to top $3.7 billion in 2025, according to data supplied by Statista. GiG is fully operational in Latin America, and is expected to increase its presence and partnerships in the region, ahead of iGaming and sports betting regulation in Peru and Brazil in 2024.

Andrew Cochrane, Chief Business Officer at GiG

Andrew Cochrane, Chief Business Officer at GiG, said: “Our ever-strengthening partnership with the Boldt Group and the continuing expansion of our relationship provides a perfect example of the strength and dexterity our platform and sportsbook technology delivers.”

I’m extremely optimistic about the opportunities ahead in Latin America, as our proven capabilities in the region have us extremely well-positioned to propel growth across the continent, as regulation becomes more pronounced.”