PartnerMatrix integrates DeepCI’s analytical tools to enhance affiliate marketing data capabilities

EveryMatrix’s iGaming affiliate marketing tool PartnerMatrix has announced the integration of DeepCI’s analytical tools within its interface, enabling customers to instantly optimize and boost campaigns, operations and revenues. 

According to the company, DeepCI technology will enable PartnerMatrix customers to source untapped opportunities by discovering new affiliates in any global target market, enhance their brand’s footprint by pinpointing key publisher traffic, maximize efficiencies and earnings by identifying high-value pages on existing affiliate sites, and gain important insights into site ownership. 

EveryMatrix informed that PartnerMatrix users will be able to speed up their processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimization based on traffic analysis at page and link level across millions of websites worldwide.

Affiliate website traffic analytics can be viewed in parallel with player data such as First Time Depositors and Net Gaming Revenue.

The integration follows EveryMatrix’s acquisition of DeepCI in July last year. DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin and has rapidly grown since then, delivering its services to some of the world’s largest betting and gaming brands including bet365,, Betway, and Betsson. 

Vahe Khalatyan

Vahe Khalatyan, CEO of PartnerMatrix, said: “Through this alliance PartnerMatrix is introducing an entirely new and exclusive level of affiliate marketing solutions, providing our customers with complete control over every element of affiliate operations. 

“Starting with adaptable commission models, access to real-time data, and now allowing comprehensive control over ad placements, we ensure absolute transparency in affiliate collaborations.

DeepCI has access to a unique set of data, and data products, and has already established itself as a must-have resource for affiliate managers. This synergy will further bolster PartnerMatrix and equip our operators with even more enhanced competitive tools,” he concluded.

Lewis Civin, CEO of DeepCI, said: “PartnerMatrix has undeniably solidified its position as the premier provider of affiliate marketing solutions in the iGaming industry. I am confident that this integration will merge the strengths of two industry leaders to forge the most groundbreaking affiliate toolkit, heralding a revolution in the affiliate marketing landscape. 

This collaboration will empower operators globally, equipping them with the foremost analytical solutions, supercharging their affiliate efficiencies to unprecedented heights.” 

The DeepCI interface and functionality are available within the PartnerMatrix system, enabling PartnerMatrix clients access to the data products. Similarly, PartnerMatrix financial data is available to its clients within the DeepCI platform.