IGT to showcase latest gaming solutions at ICE London 2024 with several trade show debuts


International Game Technology (IGT) announced it will showcase a comprehensive portfolio of performance-focused gaming, iGaming, iLottery, systems, and sports betting solutions at ICE London 2024, being held from February 6 – 8 at ExCel.

The three-day event is hailed as the gaming industry’s largest trade show and is an opportunity for IGT to demonstrate its leadership in research-driven gaming solutions, the company said in a statement.

IGT brings a strong international product offering to ICE London 2024, supported by tremendous momentum across multiple product lines and geographies including high-growth regions such as Eastern Europe, Spain and Latin America,” said Renato Ascoli, IGT CEO, Global Gaming

“We invite our customers from around the world to experience proven multi-level progressive games such as Mystery of the Lamp, Prosperity Link and Egyptian Link, our newly re-engineered MESA 4K electronic table games terminal, advanced multi-game offerings, award-winning cloud-based technologies, and much more.”

“IGT PlayDigital is excited to return to ICE with a powerful lineup of iGaming content and promotional tools and our leading B2B sports betting technology and services,” said Enrico Drago, IGT PlayDigital CEO

“Given the growth potential of the iGaming and sports betting sectors and the regional relevance of digital and betting at ICE London 2024, IGT PlayDigital’s ICE showcase will reflect our focus on helping operators unlock new revenue opportunities while offering players personalized gaming experiences”

At IGT’s ICE stand ‘N3-150’, the company will display more than 125 gaming machines, feature systems and iLottery solutions, and include a dedicated IGT PlayDigital zone where event attendees can experience the iGaming and sports betting innovations from the company. For the first time at ICE, attendees will be able to preview the PeakCurve 49 cabinet with IGT’s video core and MLP content.

Some of the highlights in IGT’s stand will include:

  • Performance-Proven Multi-Level Progressives (MLP):  IGT will feature the Prosperity Link game on the PeakSlant 49 cabinet and Mystery of the Lamp game on the new-to-the-region PeakCurve49 cabinet, along with new base game themes for the high-performing Egyptian Link title on the PeakSlant32 cabinet. New MLP games Golden Eagle and Golden Phoenix will make their trade show debut at ICE.

  • IGT UNITE Multi-Game Bundles for Eastern EuropeICE will be the trade show debut for the company’s new IGT UNITE multi-game bundles for Eastern Europe. It brings together IGT core games from the Cash Eruption series and titles such as Red Hot Joker with high-performing MLP titles on a single cabinet.
  • International Debut of MESA 4K Electronic Tables Games (ETG) Terminal: It will feature a 27-inch 4K ultra-HD display and offers a new player interface that permits players to play up to four games simultaneously.
  • Digital Solutions and Services: The IGT PlayDigital segment will highlight the diversity of its game portfolio, led by games Cleopatra Hyper Hits and Shootin’ Hoops, and its omnichannel content besides demonstrating its engagement and game aggregation platforms, as well as its Prize Engine technology.
  • Research-Driven, Performance-Focused Core Content: The company will display a portfolio of core video games on a variety of Peak cabinets, including the Raise the SailsSan Xing Riches, and Samurai 888 Spin games.
  • Content Optimization via IGT Evolve: ICE will be the global trade show debut for IGT Evolve, the company’s cloud-based managed service.
  • IGT Returns to the ICE Consumer Protection Zone: In support of IGT’s Sustainable Play sustainability initiative, the company will have a presence in the ICE Consumer Protection Zone, a dedicated area for industry-wide promotion of responsible gaming and safer gambling.

IGT’s ICE showcase will also highlight the latest in VLT cabinets and content, IGT ADVANTAGE CMS-driven advancements, video poker content and hardware and more.