SAP named official signature partner of Churchill Downs and Kentucky Derby


Churchill Downs Incorporated has announced a partnership with SAP America, a global market leader in enterprise application software. This multi-year agreement designates SAP as an official signature partner of Churchill Downs Racetrack, the home of the renowned Kentucky Derby and Kentucky Oaks.

As part of this collaboration, SAP will become the first official technology partner for Churchill Downs Racetrack, reinforcing its commitment to innovation and growth across various business sectors.

The partnership will also see SAP’s presence through naming rights for the SAP Starting Gate Suites, a collection of premium, exclusive suites offering views of the races. Additionally, SAP will hold the designation as the presenting partner of both the Kentucky Derby and Churchill Downs mobile applications.

Bill Carstanjen, Chief Executive Officer of CDI, expressed his excitement about the new partnership, stating: “We are thrilled to welcome SAP as a signature partner of Churchill Downs and the Kentucky Derby. SAP is a tremendous global brand that supports our vision to innovate and fuel growth across our businesses. We are excited to have SAP join our iconic brand at the 150th running of the Kentucky Derby on the first Saturday in May.”

Lloyd Adams, President of SAP America, also shared his enthusiasm for the collaboration, highlighting the opportunity to work with one of the most storied sporting events globally.

He stated: “This partnership is a great opportunity for SAP to collaborate with one of the most storied sporting events in the world, the Kentucky Derby. We are proud to work with partners who share our commitment to innovation and are excited to help CDI leverage SAP’s expertise and technology to support the growth of their company.”