iGB Affiliate presents new at-show initiative to facilitate meetings at upcoming edition

The organizers of iGB Affiliate London, to take place February 8-11 at ExCeL London, have announced the launch of iGB INTRODUCING; a new at-show initiative that has been created to help facilitate meetings across two days of the show. 

Open to all show stakeholders, iGB INTRODUCING is designed to physically connect all attendees, exhibitors, sponsors and suppliers who are active in the iGaming affiliate space, live at the event.

Explaining the background to and purpose of the initiative, Naomi Barton, Portfolio Director responsible for the iGB events brand, said: “iGB INTRODUCING is a considered response to the findings of our post-show research conducted amongst stakeholders attending the 2022 show.”

“Our perspective research is all about identifying gaps and then providing creative solutions to meet the needs of our customers. The independent research, which was conducted by Explori, found that whilst iGB Affiliate London scored extremely well with visitors and exhibitors alike there was a need to help facilitate and encourage new connections and relationships,” she added. 

Barton added that whilst nearly 7 out of 10 attendees met new customers, partners and suppliers as a result of iGB Affiliate London, there is “significant appetite” for more connections to identify products, solutions, and industry trends and establish new business relationships.

The Journey of Connections will start in mid-January using the Swapcard App and culminates onsite courtesy of the iGB INTRODUCING network hub and the numerous business and social networking events which are a central part of the iGB Affiliate London experience,” she added. 

The four-step process involves the completion of an online profile on the official Swapcard Show app; selecting meeting targets using the online filters and contact lists; reviewing and accepting on-site meetings; and then meeting connections in the signposted networking areas at the show. Participants can already join the list for iGB INTRODUCING.

The App will go live in mid-January when those registered to iGB INTRODUCING will be contacted by a dedicated member of the iGB Affiliate Customer Success team to support and help generate onsite meetings. 

Looking ahead to February’s event, Barton concluded: “The 2023 edition of iGB Affiliate London will be the biggest on record and as the show continues to grow it’s imperative that we help visitors and exhibitors by providing curated networking opportunities which connect the numerous audiences whose support has helped to make iGB Affiliate London the pre-eminent global live event in the gaming affiliate space. iGB INTRODUCING is part of that ongoing commitment.”