SOFTSWISS becomes exclusive partner of Fire & Ice 20th anniversary iGaming event

Online gaming software provider SOFTSWISS announced Thursday it has become part of iGaming event Fire & Ice 2023. In an exclusive partnership with the organizers, the company will gather friends, partners, and guests at the Troxy in London to celebrate the event’s 20th anniversary. The event will take place on 8 February, the same week as ICE London and iGB Affiliate London.

Under the slogan ‘Beyond our Wildest Dreams’, the Fire & Ice special event is expected to convene “the most influential figures and founders” of online gaming businesses. According to the organizers, the party will “push the limits of entertainment beyond the wildest dreams of all in attendance.”

“SOFTSWISS is highly honored to become an exclusive partner to these incredible festivities and support the organizers in hitting such an impressive milestone of two decades in the industry. Working in tandem with Fire & Ice means SOFTSWISS is not only a savvy iGaming expert but one of those blazing the way for the whole industry,” the company stated.  

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, commented: “We are inspired to be part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th-anniversary show.”

This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So, it’s time to bring the heat to London!” she added. 

Meanwhile, Michael Caselli, the show organizer and co-host of Fire & Ice 2023, said: “We are so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken.”

“You will find yourselves sitting next to those industry grandees you’ve seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future,” he noted.

For her part, Jodie Thind, event organizer and co-host, stated: “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible, and we see this event as a thank you to everyone in iGaming.”