Betr, influencer Jake Paul’s sports microbetting app, has officially launched its real money gaming product in Ohio, its first state in the US. After a successful soft launch in the state beginning January 1, which was Ohio’s first legal day of sports betting, Betr has activated account deposits and withdrawals statewide. The company comes to Ohio through its 10-year partnership with Hall of Fame Resort & Entertainment.
The company claims to have set a U.S. online sports betting record for the fastest launch from company founding to a fully licensed and regulated real money betting product. The app is available on both the iOS and Android stores with plans to launch the real money gaming product in additional states over the coming months.
Betr was founded by sports betting veteran and Simplebet co-founder Joey Levy, and entertainment mogul Jake Paul. The product is described in a press release as the “world’s first micro betting-focused app.”
The app features a “user experience initially exclusively focused on enabling users to predict the outcomes of every moment of every sporting event.” This includes every possession of an NBA game, every play and drive of all NFL and College Football games, and every pitch and at-bat of all MLB games, among other betting opportunities.
The app also features “a reimagined user interface layer, depicting the betting markets as more intuitive multiple-choice questions,” while odds are displayed in easy-to-understand payout multiples “to simplify the sports user betting experience.”
Jake Paul, Founder and President of Betr, said: “I couldn’t be happier that my home state of Ohio is the first to receive access to Betr’s real money gaming product. People are going to love watching and rooting for bets tied directly to their favorite players, whether it’s a Donovan Mitchell 3-pointer, a Ja’Marr Chase 50-yard bomb, or a Jose Ramirez home run. Betr makes every game more fun by adding these stakes throughout. Download today and bet responsibly!”
Jake Paul celebrates app launch
Additionally, Joey Levy, Founder and CEO of Betr, commented: “We are thrilled to launch our real money betting business at Betr in Ohio. This launch marks the beginning of our gradual, methodical approach to state-by-state expansion where we will take the time necessary to discover and validate the product-market fit of our highly differentiated product experience to ensure we scale in a profitable manner.”
“This launch also sets a U.S. online sports betting record for the fastest launch from company founding to a fully licensed & regulated real money betting product, speaking to the capabilities of the Betr team to execute quickly and efficiently,” the executive added.
Running through until Super Bowl Sunday, Betr will offer a “first-of-its-kind” $1 million promotion for all users in Ohio. The first player to hit a winning streak of 30 qualifying microbets in a row will win $1 million. If no one hits 30 qualifying microbets in a row, Betr will award $50,000 to the single longest winning streak of qualifying real money bets in Ohio.
Additionally, the single longest free-to-play winning streak of qualifying bets, which is available in 48 U.S. states, will win $10,000. The contests will run from January 13 to February 12. A daily leaderboard showing the longest current winning streaks of qualifying bets and the full terms and conditions of each contest will be available in the Betr app and on Betr social platforms.