PA Betting Services inks deal with BetVictor to deliver horse racing content to talkSPORT BET

Racing and sports data provider PA Betting Services announced Thursday it has further strengthened its relationship with the BetVictor Group by signing a multi-year deal to deliver horse racing content – including UK, South African, and Japanese data – to their newly acquired partner talkSPORT BET.

On-air since the Millennium, talkSPORT radio broadcasts 24 hours a day, 7 days a week, and is the world’s biggest sports radio station. Over 2.9 million people tune in every week, listening for 18.4m hours a week, talkSPORT provides the perfect platform to enter the betting world,” PA Betting Services said in a statement. 

The talkSPORT brand, typically a popular station, expanded with TalkSport Bet launching late last year, which saw the new betting platform integrate BetVictor’s software, offering fans a range of features, promotions and offers.

Online gambling operator and B2B solutions provider BetVictor Group, which has partnered with talkSPORT BET to deliver betting to those who are already fans of the radio, has now chosen PA Betting Services to deliver racing data “for several years.” 

Using PA Betting Services data for talkSPORT BET was a natural progression and a common platform ensures the same high-quality experience that BetVictor customers are accustomed to receiving when it comes to racing is shared across its partners,” the company stated.

Eugene Delaney, Director at PA Betting Services, commented: “We are pleased to be the chosen partner of talkSPORT BET in their newly launched sportsbook. Being a key partner of BetVictor for many years, it’s exciting to see how they have diversified and continue to grow.”

Eoin Ryan, Director of Sportsbook at BetVictor, added: “We are happy to be partnering yet again with such a well-respected data provider for talkSPORT BET. Choosing to work with PA Betting Services made sense to us, as we can always rely on them to deliver accurate and quality data to our customers. We wanted this reliability of service for talkSPORT BET and its customers.”