iGB Affiliate London to feature 31 first time exhibitors, occupy record 11,800 sq. m floor space

Organizers of iGaming affiliates event iGB Affiliate London 2023, which will take place February 8-11 at the ExCel London, announced Thursday that 31 brands from 18 nations will be making their debut appearance on the show floor. 

The iGB Affiliate London newcomers “reflect the international credentials of the show,” said Clarion Gaming, representing a total of 18 nations comprising Malta (4 first-time exhibitors), the UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia, and Portugal.

Naomi Barton, Portfolio Director responsible for iGB Affiliate London, said she believes the balance between established long-time supporters and businesses which are new to the show represents “a compelling proposition” for visitors and delegates.

She stated: “We know from our customer research how important it is for our visitors to be ahead of the curve which is why NEW underpins everything that we strive to deliver. Alongside the provision of new business strategies, new tactics, new technologies, new thinking, and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who are investing in and want to be a part of the iGB Affiliate London show experience.”

Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total has enabled us to grow iGB Affiliate London which in February will take over three of the halls at ExCeL London for the first time – as a result, they will occupy a record 11,800 square meters of floor space. The demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is seen as the flagship event for our stakeholders and represents their ‘not to be missed’ business appointment of the year,” she concluded.

Naomi Barton, Portfolio Director responsible for iGB Affiliate London.

iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks, and tech suppliers, as well as learn from multiple expert-led content sessions, network with non-gaming affiliates, and find out how what works in other sectors can be used in gaming, according to organizers.