GIG inks deal to power “well-known” European land-based operator’s online jump

iGaming technology company Gaming Innovation Group (GiG) signed on Tuesday a Head of Terms agreement with a “well-known” European land-based operator for the provision of its account management platform (PAM), front-end delivery and content management system (CMS), thus “powering the transformation of the retail brand online.”

Having operated for over 25 years in the live casino industry, the established European-based business is “keen to leverage the experience GiG has to expand on its digital aspirations, covering opportunities within both multiple international and emerging markets,” the company said in a press release.

The full contract is projected to be signed in the next few weeks, and the product is scheduled to go live in H2, 2023. The agreement has been proposed for an initial period of five years, with the opportunity to be further renewed.

Richard Brown, CEO of GiG, said: “The opportunities in driving the transformation of land-based operators to online continue to grow for us, as it does for the industry in general.”

“Having executed many of these projects across both emerging and regulated markets, we are happy to partner with another company that carries strong retail experience, and to drive value into the diversification of their organization,” he added.

Richard Brown, GIG's CEO

Regarding its platform and sportsbook, the company said it offers its clients “innovative and proprietary products with an unparalleled geographical footprint,” including certifications in 29 markets worldwide and 8 further markets currently in development.