SUZOHAPP to exhibit additions to its sports betting ecosystem, product launches for OEMs at ICE London

Gaming products manufacturer and distributor SUZOHAPP announced Friday it will be exhibiting at the upcoming ICE London, which is set to take place at the ExCel Centre in London, from February 7-9.

At booth N3-130, the company will be showcasing new additions to its sports betting ecosystem along with a few new product launches for OEMs. 

Tim Kennedy, Vice President of Sales for Europe, said: “We are constantly on the hunt to find ways to seamlessly integrate sports betting in retail settings with where and how customers want to watch sports. Watching sports is inherently social and we believe that sports betting can and should be that way too.”

“As a primary supplier to OEMs in the gaming industry, at ICE we will be also launching new designs from our component portfolio including new Elo and VisionPro monitors, the BluMax PC platform, a Microhard card reader, and free fall coin validator, Newland scanners and new printer and POS options from Custom. Be sure to stop by booth N3-130 to see our new innovations in action,” the executive concluded.

Tim Kennedy, Vice President of Sales for Europe

SUZOHAPP aims to elevate the gaming and betting experience by creating solutions that optimize the settings that customers want to be in and create immersive experiences,” the company noted.

According to the press release, in the European sports betting market, almost 70% of sports betting revenue is generated by in-play betting and SUZOHAPP offers a solution to allow customers to place those in-play bets “from the comfort of a bar or table without removing themselves from the social atmosphere.”

Earlier this month, the company participated in the EAG International Expo at ExCeL London, where it showcased a variety of components for OEMs such as coin and banknote validators, printers, hoppers, monitors and push buttons, among others.