ICE London to feature dedicated Brazilian lounge headed by six local companies

ICE London 2023 is right around the corner, and operators around the globe are preparing themselves with great expectancy for the event, which is set to be held at the ExCel London on February 7-9. Within the framework of the event, under the slogan ‘the best place to do business with Brazilian punters,’ six Brazilian companies will host a Brazilian lounge.

The six companies heading the idea include Super Afiliados, Jericho Eventos, iGaming Media, Cactus Gaming, AnSpacePay, and We Are Technology. ‘With the betting world keeping an eye on the Brazilian market, congress participants will have a space themed with colors, weather, and even Brazilian coffee, all in the Brazilian Lounge!’ the organizing businesses said.

Aiming to provide insights into “all the potential of the national market to the global industry,” in addition to presenting partners for international players who intend to enter or expand their business in Brazil, the Lounge will also have a large space to receive its guests and a meeting room. 

Brazilian marketing firm Super Afiliados produces campaigns to help companies show their brand, ‘helping its clients with their main objectives: success, and professional and personal fulfillment.’ Meanwhile, fellow Brazilian lounge company Jericho Eventos organizes some of the most renowned events in the Latin American sector, including the Brazilian iGaming Summit, Afiliados LATAM, and Bet Expo.

iGaming Media is a digital marketing agency that offers “unique and exclusive services” for gambling companies. It is the first agency in Brazil focused on Backlinks and specialized in the iGaming industry, according to a press statement. For its part, Cactus Gaming is a provider of sports betting technology and gaming platforms since 2018.

AnSpacePay was founded in 2015 and describes itself as a ‘simplified and effective platform that offers the perspective of a differentiated relationship between its contractors and end customers.’ Meanwhile, We Are Technology, which holds 26 years of experience, provides business-focused software.
The organizing company of ICE London, Clarion Gaming, anticipated that this year’s event would feature the largest space ever recorded. The 51,466 square meters of space exceed the previous record of 49,690 at the 2020 event. ICE will occupy 41 halls at ExCeL London, with iGB Affiliate London occupying the remaining three halls.

It is worth remembering that Clarion has not held an event in London since the beginning of the Covid-19 pandemic in February 2020. The upcoming event is set to welcome the best players and developers from the sports betting, bingo, casino, lottery, mobile, online, payments, social, and eSports segments.