FashionTV Gaming Group has announced it is set to “take ICE London 2023 by storm,” introducing gaming industry leaders to its “brand-to-business” model. Gaming, casino and sports operators will be invited on board to luxury boat FashionTV Queen to “discover the power of the FashionTV brand.”
The company is the exclusive licensor of the global FashionTV brand for iGaming. Through the company’s business model, FashionTV Gaming Group partners are granted a license to create games and websites for their customers, backed by FasionTV’s global media power.
“Working with the leading B2B providers and B2C operators, we are the first to bring luxury living to life for gaming audiences around the world,” claims the company. “FashionTV is enjoyed by over 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle and fashion broadcasting channel.”
FashionTV-branded games have already been developed and/or distributed by company heavyweights including Playtech, Flutter Entertainment, PokerStars, Paddy Power, Sky Bet, Betfair, Evolution/NetEnt/Red Tiger, Caliente, Betconstruct, EveryMatrix and more.
“Following another year of standout successes, FashionTV Gaming Group announces its next phase of development, showcasing its innovative and unique ‘brand to business’ model, implemented for iGaming operators, at ICE 2023,” the company said in a statement. “Now, the Group will take its ‘brand to business’ model direct to B2C operators, as it seeks to sign license agreements with those premier gaming operators worldwide that have substantial captive markets.”
Working with market leaders across regions and countries, FashionTV Gaming Group will give its partners access “to the power of a global megabrand,” harnessing FashionTV’s content to transform “new, no-name launches, into massive, branded businesses.” The company promises to deliver new growth engines that “leverage a brand loved by billions – at a fraction of the marketing cost.”
FashionTV Gaming Group will be introducing its business model to industry leaders “in signature FashionTV style,” on the exclusive FashionTV Queen boat, docked right outside ExCeL London. The fully branded FashionTV Queen will sail under seven bridges on its way to the ExCeL, before docking on the morning of 7 February.
“Industry giants and leading partners are invited aboard this magnificent, luxury vessel – an authentic replica of a historic Mississippi Paddle Boat – for a packed schedule of FashionTV Gaming events, corporate meetings and parties,” the company stated.
The boat’s first level will be dedicated to corporate business meetings, accompanied by food and drink freshly prepared by the FashionTV gourmet chef. Meanwhile, the upper deck will host ICE visitors for music and mingling with the FashionTV business development team, “who are on hand throughout the day to discuss future business opportunities.”
Meanwhile, FashionTV models will welcome guests at the ‘Wall of Fame’ for stylish photos. “And of course, sunset heralds the arrival of the inimitable FashionTV parties, with limited, C-level only VIP tickets for receptions on 7 and 8 February, from 17.30,” noted the company.
Guests can expect cabaret performances courtesy of FashionTV icons, alongside a showcase of FashionTV-branded products. “Presenting these branded luxury lines of gaming products at their very best, surrounded by the glamour of a FashionTV party, typifies the way in which FashionTV Gaming Group combines virtual and real worlds, for maximum effect,” said the business.
Visitors to ICE will find the FashionTV Queen docked outside the ExCeL, next to the Sunborn Hotel. Details are also on the ICE website, and the FashionTV Gaming Group team and models will be available inside the conference centre to provide directions and schedule meetings.
Industry leaders coming from the city can be picked up by the FashionTV Queen’s Rolls-Royce, chauffeuring them directly to the first-level corporate deck for their scheduled meetings, a press release explains.
“With the promise of powerful industry partnerships to be forged, revolutionary FashionTV-branded games, websites, luxury lines of products and new growth engines to launch – plus star-studded parties on the FashionTV Queen – this is an ICE experience not to be missed,” concluded FashionTV.