GiG confirms Swiss market entry through deal with “established” casino operator

Gaming Innovation Group (GiG) announced Tuesday it has completed a previously announced deal with an “established” land-based and digital casino operator in Switzerland. The agreement calls for the provision of GiG’s player account management platform (PAM), following a Head of Terms agreement unveiled on January 10, 2023. 

“The deal carries extra significance as confirmation of GiG’s first entry into the Swiss iGaming marketplace,” the company said in a statement. “GiG’s arrival extends its growing footprint within Europe, as part of a wider commitment to localized specialization in complex regulated markets, worldwide.”

GiG said its proprietary Platform “is well positioned to complement the rapid growth aspirations of operators in Switzerland.” The local market is anticipated to increase almost EUR 100 million this year, to over EUR 440 million GGR by 2024, according to information supplied by H2 Gambling Data. 

The full agreement has been signed for an initial period of five years with the opportunity to be further renewed and is projected to go live in Q1 2024, the iGaming technology business said. 

Richard Brown, CEO of GiG, said: “Given the expanding scope of opportunity for operators in the region, we’re delighted to be entering the Swiss market in partnership with an established land-based brand. Our considerable experience at delivering robust and innovative solutions to retail organizations in highly complex regulated business continues to help our reputation as a provider of choice.”

The news comes right after GiG announced the completion of its acquisition of casino affiliate websites,,, and several smaller domains from Catena Media Plc.

GiG Media is eagerly anticipating the operational and commercial opportunities of the well-regarded affiliate website AskGamblers, now that the transaction has closed,’ the company said in a statement following the deal.

According to a press release, management is focused on ‘elevating the performance’ of this asset and has ‘a clear strategy’ to implement GiG Media’s technical SEO and marketing technology, along with Askgamblers’ extensive knowledge.