Novomatic to unveil new products and cabinets at ICE London under “Black is back” slogan

Expectations are high in the final run-up to this year’s edition of the ICE London event, to take place from February 7-9 at ExCeL London. NOVOMATIC announced it will attend the expo as the show’s “biggest exhibitor,” through a stand in the south hall where it will display cutting-edge gaming solutions for diverse industry segments and markets. Under the slogan “Black is back”, the business will offer an “all-new experience” that sees it leave behind its traditional blue design.

With land-based casino and AWP products & systems, biometric technologies for modern access solutions, secure cash handling solutions, sports betting, and iGaming solutions on display, the company said it would have a “perfectly fitting answer in-store or can tailor a custom solution” for any operator’s requirement.

At the center of attention, the slogan “BLACK IS BACK” heralds the international launch of a highly versatile slot cabinet series: the successor of NOVOMATIC’s “Black Edition” cabinet with a series of three new slot machines.

All three models of the BLACK EDITION II series deliver “leading-edge cabinet design, perfectly angled screens, and a razor-sharp game presentation against the backdrop of a Black Metro finish and a contrasting LED ambient lighting concept,” the company noted.

The multi-screen cabinet versions BLACK EDITION II 3.27 and BLACK EDITION II XL 3.32 are equipped with two full HD LCD screens in 27” and 32” diameters, respectively, and an equally dimensioned topper, which is optional for the XL cabinet version. The bottom screens feature PCAP-touch for maximum player interaction, and the smoothly integrated toppers are slightly angled in characteristic Black Edition style – all of which creates a “striking presence on the floor,” especially in XL and with the optional topper onboard.

The sister model BLACK EDITION II 1.49J “perfectly complements” the cabinet series and offers a state-of-the-art presentation of NOVOMATIC’s wide range of upright games with its elegant 49″ J-curve screen. Additional features that enhance player convenience are the ergonomic footrest and padded palm-rest, the powerful sound system, and the “overall maximum-impact game presentation” powered by gameplay, graphics, and audio.

Additional cabinet news comprises the massive new video slot slant top MASTER SL in versions 2.32 and 3.32 and two further slant top cabinets for the ETG segment. The DIAMOND X will showcase modern, state-of-the-art Progressive content presentation with the exclusive XTENSION LINK Volume 1 in the upright cabinet 1.55J and the brand new GOLDEN LINK Progressive mixes in the multi-screen version 2.32.

A central content highlight and showcase theme are the Candelas de los Muertos games with Señorita Suerte and Señor Muerte, both presented in banks of brand new BLACK EDITION II 1.49J machines, as well as with a dedicated photo booth and game characters roaming the booth.

Both titles are also part of the brand new Linked Progressive mix NOVO LINE CASH CONNECTION Edition 4, which will be premiering at ICE with a selection of 20 LOCK ’N’ WIN titles. Further new mixes comprise a MONEY PARTY mix, an ULTRA BOOST LINK multi-game, NOVO LINE Interactive Edition X4 and Impera-Line HD Edition 9, and Series 2 of the top-selling IMPERA LINK.

NOVOMATIC ETGs will be represented with two new slant top terminals, a sneak preview of further product news waiting to be launched as 2023 progresses, and a complete LOTUS ROULETTE Genius installation.

At the center of the stand, NBS will present the powerful features and functionalities of the NOVOVISION casino management system. This modular system offers “a highly effective toolset for efficient casino management” with extensive possibilities for automation, detailed analysis, and sophisticated performance optimization, “taking into account all responsibilities and requirements of modern casino operations in terms of player protection, responsible gaming, and reporting obligations.”

In the different dedicated areas of the exhibition stand, experts from various subsidiaries, as well as technology partners, will also present their market-specific portfolio: NOVOMATIC Gaming UK, NOVOMATIC Netherlands, and NOVOMATIC Gaming Spain with their show display of market-specific AWP products; Ainsworth and Apex with their latest cabinets and games; Fazi with a full range of ETG solutions; NOVO Cash with moneychangers made in Germany, AdmiralBET systems as well as SSBTs and Greentube with iGaming content and solutions.

Thomas Schmalzer, Vice President of Global Sales, said: “As the traditional Novomatic performance show, the ICE is an experience we look forward to every year. Especially for this year, we have an exceptionally extensive range of new products and attractive highlights – and such a comprehensive portfolio that the Novomatic stand is really a one-stop shop.”