The National Football League (NFL) and Genius Sports have expanded their partnership to engage NFL fans by launching a range of unique free-to-play games in select international markets. The league thus becomes the first to use Genius Sports’ new Marketing Suite of fan engagement tools.
As the NFL’s exclusive distributor of official league data, Genius Sports will provide knowledge-based predictor, bracket, and personality quiz-style games to boost engagement with NFL fans in Australia, Brazil, Canada, France, Germany, Mexico, and the UK.
This customized suite of digital products will challenge fans to test their NFL knowledge through draft pick predictor games, gameday score forecasts, and Playoff and Super Bowl bracket selections. “These interactive products will gamify the entire NFL fan experience and drive repeated engagement with year-round multilingual content,” the company explained
Players will be encouraged to sign up for the NFL’s official games, giving them a direct platform to compete against other NFL fans worldwide. In addition, these interactive tools allow the NFL to better understand its worldwide audience and personalize future fan experiences.
🇺🇸 The @NFL is using the Genius Marketing Suite to drive season-long engagement & grow international reach.
Our Genius Games solution is helping add engaging touchpoints to its digital properties, deepening direct-to-fan relationships.
Read the release: https://t.co/X5tIAogMjR pic.twitter.com/qMnmdYOy1Y
— Genius Sports (@GeniusSports) February 7, 2023
Josh Linforth, Chief Revenue Officer at Genius Sports, said: “Extending our partnership to deliver immersive free-to-play games is the latest example of Genius Sports expanding our role at the heart of the NFL ecosystem.”
“The NFL’s global audience is growing rapidly, and our bespoke games, including the highly popular NFL Super Bowl Challenge, will be central to the league’s strategy to capture new audiences from around the world,” he added.
Josh Linforth, Chief Revenue Officer at Genius Sports.
Genius Sports is the NFL’s exclusive distributor of real-time and official play-by-play statistics, NGS data, and official sports betting data feed. Through its new Marketing Suite, the company now offers an all-in-one engagement engine to transform how brands and sports identify, engage and retain fans. As well as gamification tools and official data feeds, the platform offers a sports-centric media buying service and a dynamic creative platform.
This season, Genius Sports has launched data-driven predictor and pick ’em games for several NFL teams, including the Rams, Colts, Broncos, and Raiders.