Sports betting tech provider Kambi Group has added cash-out and in-game functionality to its Bet Builder product ahead of Super Bowl, to be held Sunday, “bringing an extra element of excitement” to what is expected to be the biggest betting event of all time for the US.
Following a successful trial during the NFL playoffs, players will now be able to place Bet Builders as the Super Bowl action unfolds and have the option to cash out their pre-game or in-game Bet Builders during any stage of the game. “By the end of the trial period, the cashing out of Bet Builders in-game had reached two-thirds of the level of single bets, underlining the appetite for the feature,” the supplier noted.
The Bet Builder enhancement extends to combinations made up of main bet offers, which are the majority of Bet Builders placed, with the cash-out of additional markets to be added for next season. In addition to NFL, Kambi intends to add cash-out and in-game Bet Builder functionality to various other sports and leagues over the coming weeks and months, including the MLB, NBA, and the March Madness college basketball tournament.
Same and multi-game parlays have quickly become a must-have for leading sportsbooks, argues Kambi, with Bet Builder accounting for approximately 30% of all pre-game NFL bets on the company’s network during the recent regular season.
Arizona's State Farm Stadium in Glendale will host Super Bowl LVII.
The addition of cash out and in-game marks “the next phase of Bet Builder development,” with Kambi’s product having recently won ‘Innovation in Sports Betting Software’ at the EGR B2B Awards.
Kambi’s Bet Builder, built into the core of its sportsbook to deliver “a high-quality user experience,” is live for baseball, basketball, football, hockey, and soccer and is now available to operators as a standalone service.
Simon Noy, SVP of Trading at Kambi, said: “The Super Bowl is always one of the highlights of the sporting calendar, and with the immense popularity of Bet Builder, it was important for Kambi to continue to improve its market-leading product in time for Super Bowl LVII.”
“Kambi has been consistently ahead of the market with its premium Bet Builder product. The launch of cash-out and live functionality was the next logical step in the product’s evolution. We look forward to rolling out these features across other sports and leagues in the coming months,” he concluded.