Geolocation services provider GeoComply announced it conducted a record 100 million geolocation checks across 23 US states and the District of Columbia with legal online sports betting during Super Bowl LVII weekend. This was the first Super Bowl to take place in a state (Arizona) with legal sports betting.
The company reported a 25% increase in geolocation checks compared to last year’s Super Bowl weekend, and registered 7.4 million accounts over the two-day period, accounting for a 32% increase compared to 2022.
GeoComplya’s data shows more than 100,000 geolocation checks in and around State Farm Stadium in Arizona, from over 8,000 sportsbook accounts. New York topped all states with 13.9 million GeoComply geolocation checks over the weekend.
GeoComply Co-Founder & CEO Anna Sainsbury commented: “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
Super Bowl LVII’s venue and the home regions of the two competing teams had “galvanizing effects” on legal betting activity in the respective states. Arizona, where State Farm Stadium is located, has legal sports wagering; and the Philadelphia Eagles and Kansas City Chiefs have large numbers of fans in states with legal markets.
Kansas launched online sports betting in September 2022, but the Kansas City Chiefs’ stadium—and many of its fans—are located in Missouri, where sports betting is not yet legal. Over Super Bowl weekend, GeoComply recorded 2.2 million legal sports betting geolocation transactions in Kansas, and Missourians attempted to access legal sportsbooks in other states a quarter of a million times and were blocked from betting.
Over the weekend, GeoComply recorded over 100,000 geolocation checks from mobile devices betting on Arizona-regulated online sportsbooks in and around the host State Farm Stadium in Glendale. In the week leading up to the event, the brand’s technology spotted and blocked more than 140,000 online fraudsters.
“It’s no secret that online fraud is a growing concern across all forms of e-commerce. Online sports betting may be a target for fraud, but because every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cyber security asset to the industry,” Sainsbury added.
“GeoComply’s unprecedented transaction figures from this Super Bowl weekend reflect the growth of legal online sports betting,” she added. “Every state that regulates sports betting is a blow to the predatory black market that operates in the shadows, providing zero safeguards for bettors and no economic benefit to the local community.”
Recently regulated Ohio stepped straight into GeoComply’s top five states, ranked by geolocation transactions over the Super Bowl weekend. It joins New York, New Jersey, Pennsylvania and Michigan.