IGT expands in Nevada through multi-year sports betting tech deal with Betfred

International Game Technology (IGT) announced it is expanding its sports betting footprint in Nevada through a multi-year PlaySports technology agreement with Betfred. 

Under the terms of the agreement, the UK-based sports betting operator is leveraging IGT PlaySports technology to power retail and mobile sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, part of the Curio Collection by Hilton. “This agreement underpins the first IGT-powered Betfred sportsbook in the U.S. and Betfred’s entry into the Nevada betting market,” highlighted IGT.

Joe Asher, IGT President of Sports Betting.

Joe Asher, IGT President of Sports Betting, stated: “I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry. It’s an honor to work with Fred’s team in the U.S. as they introduce the Betfred product in Nevada.” 

“IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike,” Asher added.

Bryan Bennett, COO of Betfred USA Sports, commented: “IGT PlaySports’ remarkable reputation and influence in the U.S. sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada.” 

“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world,” he added.

The news comes days after IGT’s announcement that it has been recognized with several top honors in three award programs: the Global Gaming Awards London, European Casino Awards, and International Gaming Awards. The events were all held in conjunction with major global expo ICE London.

IGT was named the Casino Supplier of the year for the third consecutive year during the annual EMEA-focused Global Gaming Awards. And during the International Gaming Awards, the company took home the Lottery Product of the Year award for its Progressive eInstants. 

Meanwhile, the company’s PeakSlant 49 cabinet was distinguished at the European Casino Awards with the Best Slot Machine award, in an event where the business also received the “Best Diversity and Inclusion Employer” recognition for a second consecutive edition.