William Hill’s Nevada in-person sportsbooks back up and operating, app seemingly still down

Sports betting operator William Hill said its Nevada in-person sportsbooks are operating again, but its app seemingly remains offline following a poorly-timed outage that took place during Super Bowl on Sunday.

The William Hill Nevada sports betting platform experienced what the company labels as “an unforeseen technical issue” towards the end of the second quarter of Super Bowl LVII, which took down both the app and retail sportsbooks in the state down.

Since then, the William Hill team has been “aggressively” working to bring the platform back to functionality as quickly as possible. A cause for the systems’ failure has now been pinpointed, and the company is working through the resolution “with all available resources.”

In its latest public statement, on Tuesday, the company said its retail sportsbooks are now back up and operating, while adding it is focused on resolving and restoring the Caesars Sportsbook by William Hill and William Hill Nevada apps.

“We sincerely apologize for the frustration and inconvenience it’s caused our valued customers,” the operator stated. “We are moving quickly to resolve the problem.”

Casino and gaming giant Caesars Entertainment is the parent company of William Hill, having bought out the bookmaker in 2021. William Hill operates both the Caesars Sportsbook by William Hill and William Hill Nevada apps.

The Nevada Gaming Control Board said state sportsbooks handled $153 million in wagers on this year’s big game. While the figure falls short of last year’s record tally, amid heightened competition from other states, the sports betting action still proved lucrative for many operators, including MGM Resorts, which said it set a new company record for Nevada with the highest Super Bowl handle in history.

According to analysts, the overall above-average Super Bowl hold rate for US online sports betting sites sets some operators to issue stronger-than-anticipated guidance alongside their upcoming earnings reports. However, with William Hill fumbling the big game, the loss of activity could come up in their Q1 report.