Sports betting tech provider Kambi Group unveiled the Super Bowl LVII produced the company’s second-highest turnover game of all time, with approximately 25% of pre-game money placed on Bet Builder bets.
In a press release, Kambi confirmed that the victory of the Kansas City Chiefs over the Philadelphia Eagles on Sunday meant good business for the firm. “Kambi and its partners experienced an uninterrupted evening of high-quality delivery, with turnover numbers across online and retail channels eclipsing last year’s encounter,” the supplier noted.
Last night’s Super Bowl was one of the biggest turnover games of all-time for Kambi, where 50% of bettors placed a Bet Builder/Game Parlay. Live bettors also enjoyed a reduced one-second delay leading to a more frictionless experience. Read more: https://t.co/pj3cG5VKek
— Kambi (@KambiSports) February 13, 2023
Bet Builders were once again the go-to bet for many, with approximately half of all Super Bowl bettors enjoying Kambi’s best odds when placing a Bet Builder bet. These Bet Builder bets generated more than a third of all pre-game bets and 25% of pre-game turnover. This year, Kambi also offered players the option to place or cash out Bet Builder bets during the Super Bowl for the first time.
In addition to Bet Builders, Kambi offered more markets than ever, with 850 betting options available, amounting to what it calls “a market-leading pre-game product.” Meanwhile, in-game, Kambi led from the front with a live delay of just one second, which provided a premium live betting experience where 97% of all submitted bets were accepted.
Simon Noy, Kambi SVP Trading, said: “Super Bowl LVII will be one sports fans remember for a long time to come. Not only did we see a fantastic game between two great teams, but complementing that was an exciting betting experience offered through our many partners across the US and around the world.”
“We saw fantastic engagement throughout the product; however, it was our best odds Bet Builder that took center stage as large numbers of bettors combined bet offers to create their own Super Bowl stories, while our operational excellence delivered the type of friction-free live experience you would be hard pushed to find anywhere else,” he concluded.