Atlantic City: Hard Rock grants $10M in bonuses to team members, unveils entertainment lineup for the year

Hard Rock Hotel & Casino Atlantic City announced “thousands” of union and non-union team members will receive a share of more than $10 million in bonuses. The news was confirmed during a Tuesday “Town Hall” gathering, where several team members also won a share of $100,000 in cash and prizes.

In announcing the bonuses and awarding the prizes, Hard Rock International Chairman Jim Allen was joined by Hard Rock Atlantic City Partners Jack Morris, Joe Jingoli Jr. and Michael Jingoli, as well as George Goldhoff, newly-appointed President of the Hard Rock Hotel & Casino Atlantic City. Together, they unveiled a combination of capital improvements “geared to create an even greater guest experience at Hard Rock.”

The capital improvements are part of a Fifth Anniversary Celebration that will also bring “the largest entertainment lineup in the five-year history of Hard Rock” through an investment of over $30 million in entertainment to attract talent for shows at Hard Rock Live at Etess Arena.

Hard Rock Hotel & Casino Atlantic City has announced 2023 performances by Sting, Keith Urban, Janet Jackson, and Pitbull, as well as Tina Fey and Amy Poehler, Anita Baker, Zac Brown Band and many more. Jim Allen and George Goldhoff pledged more top talent entertainment announcements “in the coming weeks and months.”

However, the primary focus of the Town Hall events was to announce the $10 million in bonuses and “to thank Hard Rock Atlantic City team members for their ongoing commitment to customer service and the success of the casino resort.” Several front-line team members earned cash and prizes of up to $20,000 as rewards “for their hard work and real results.”

Jim Allen.

The commitment of Hard Rock Atlantic City team members to guest satisfaction is unrivaled in this market, and it’s the biggest reason for our success story here in Atlantic City. We want to recognize and thank our team members for their dedication and enthusiasm, and we want to encourage them to keep up the great work,” Jim Allen said.

Additional Town Hall highlights included a focus on Hard Rock’s commitment to Atlantic City and its community efforts there, as well as a Hard Rock brand update “highlighting the domestic and global hotel, casino and restaurant portfolio.”

“Our incredible talent base of team members, along with their superior service, has been remarkable to witness since arriving in Atlantic City. I am excited to begin this next chapter with a team who has already achieved such great success. Our team members truly embody the motto, ‘Love All – Serve All’ and support our efforts to make a difference in our local community,” Goldhoff added.

The announcement comes on the heels of news that Hard Rock has once again been recognized as one of America’s Best Large Employers by Forbes for the seventh year in a row. Hard Rock International’s commitment to team members includes the 2022 announcement of a $100 million investment to substantially raise the salaries of its U.S. workforce, with the wage increase greatly impacting 95 job classifications, including jobs in Atlantic City.