GIG announces expansion to its commercial partnership with News UK

iGaming technology company Gaming Innovation Group (GiG) announced it has expanded its commercial partnership with British newspaper publisher News Corp UK & Ireland Limited to enter the Irish market “with exclusive offers and casino and sports betting content.”

As part of the business relationship between both parties, the Irish Sun’s website now features a dedicated hub for all betting-related content, “allowing readers to access everything in one place.”

The decision to expand the commercial deal follows the successful launch of the partnership in the UK in December 2022, already delivering material revenues to GiG Media after only two months in operation.

“GiG and News Corp UK & Ireland Limited are working towards entering further new markets, starting with the lucrative US market by the end of Q1 2023,” the parties announced in a joint statement.

The news of the extended partnership comes days after GiG shared its financial results for the fourth quarter of 2022. During this period, the business delivered all-time high revenues of €26 million ($27.8 million), an increase of 44% year-over-year, with 35% attributed to organic growth.