Merkur eSolutions signs deal with Bet3000 for the provision of its B2B omnichannel portfolio

Merkur eSolutions and Bet3000 have agreed to a new cooperation, the parties announced this week. Through this deal, the betting provider is set to use Merkur’s B2B omnichannel portfolio.

“Register quickly, effect deposits and withdrawals simply, have fun online while gaming, betting or even e-shopping – Merkur eSolutions’ successful motto is now being introduced at betting provider Bet3000,” a press release announces. 

Merkur, part of the Gauselmann Group, is currently in the process of rolling out its eSolutions portfolio at the betting provider’s approximately 300 venues. In December 2022, Bet3000’s license to conduct sports betting was renewed until 2027.

With the integration of Merkur eSolutions, sports bettors can register “quickly and easily” for Bet3000’s land-based and online offering as well as for the “paylado” ewallet, the business noted.

Merkur eSolutions has allowed us to significantly optimize our payment method separation in compliance with the legal framework. The hardware and software solutions contribute immensely to making our offering even more customer-friendly and attractive,” said Afrim Gajraku, CEO of Bet3000 Entertainment

Thomas Bone, CEO of Merkur Online Divisions B2B, said he is also pleased about the new collaboration: “That Bet3000 as one of Germany’s leading betting providers has chosen Merkur eSolutions is proof of our strong omnichannel offering and at the same time a big milestone for us.”

Merkur at ICE 2023

During registration at the eSolutions terminal and subject to approval, Bet3000 customers also receive access to the paylado e-wallet. This allows them to quickly and easily make cash deposits into their e-money account in the sports betting shop or at the paylado-compatible Merkur eSolutions hardware, which they can then use to place their next online bet. 

“Paylado makes it possible to convert cash and carry out e-money transactions in the blink of an eye – and it’s uncomplicated and secure,” explained Rupert Kainzbauer, CEO of Euro Payment Group (EPG). EPG has been part of the Gauselmann Group since 2014 and is responsible for the e-wallet. “The future belongs to secure and customer-friendly e-wallet solutions.”

Thomas Bone added: “Towards the end of last year, the transnational gambling supervision system LUGAS added paylado to its list of approved payment services. With the multitude of dubious e-wallet solutions on the market, we are proving once again that a reputable offering, as well as player and consumer protection, come as standard with us.” 

The challenge is to maintain this high standard and at the same time create a customer-friendly product portfolio. Bet3000 has recognised this and therefore chose us,” Bone concluded.