iGaming platform provider and aggregator Soft2Bet announced Tuesday it has struck a content agreement with game provider Octoplay. Soft2Bet describes its new partner as having “a team of innovators who are dedicated to the creation of cutting-edge games that spark players’ interest, appealing to a wide array of gamers out there.”
This partnership enables Soft2Bet to incorporate the studio’s expanding network of games, which feature a range of different mechanics including Pearly Shores, Heavy Anchor, Hot Harvest, Disco Dive and Blazing Touch.
Soft2Bet expects this enhancement will provide it with “limitless possibilities for growth” as the games are now available to players across Europe on the company’s brands Betinia, Malina Casino, Light Casino and YoYo Casino.
This collaboration aligns with Soft2Bet’s pursuit of putting together a collection of games “that meets the highest standards of technology” as it continues to distribute content throughout the industry, a press release highlights.
Soft2Bet Director of Gaming Daniel Mitton remarked: “We are very pleased to enter into this partnership with Octoplay as it will enable Soft2Bet to significantly enhance and broaden its content, as it continues to solidify its leading position on the iGaming markets.”
Carl Ejlertsson, CEO of Octoplay, commented: “We are glad to announce the partnership between Evoplay and Soft2Bet. Bringing together Soft2Bet’s powerful presence in the iGaming market with our innovative and engaging casino products will lead to a successful and long-lasting business relationship.“
This follows a recent deal Soft2Bet struck with games studio AvatarUX. According to the supplier, this new partnership will see the company increase its capabilities for player retention and offer ‘an enhanced player experience’ with the addition of ‘popular and groundbreaking’ game mechanics.
The deal sees Soft2Bet add several AvatarUX games to its portfolio, including content that is available and ‘proven extremely popular in major markets across the globe.’ These games will be offered directly to Soft2bet’s network of clientele.