Full House Resorts installs Konami’s SYNKROS CMS at temporary American Place casino

Casino company Full House Resorts announced Thursday it is expanding Konami Gaming’s SYNKROS Casino Management System to the sixth gaming destination in its portfolio, Illinois’ American Place casino.

Located approximately 30 minutes north of Chicago’s O’Hare International Airport in Illinois, a temporary structure called The Temporary by American Place has opened with approximately 1,000 slot machines, 50 table games, three restaurants, and SYNKROS’ technology running throughout.

The permanent American Place facility is scheduled to open approximately three years later with “a world-class casino, state-of-the-art sportsbook, premium boutique hotel, 1,500-seat live entertainment venue, and a wide array of eateries, bars, and other amenities.”

In addition to launching SYNKROS’ full marketing suite, The Temporary at American Place is a beta site for the SYNKROS launch of Oracle Analytics, which according to Konami is considered “one of the nation’s leading options for business intelligence and analytics.”

Daniel R. Lee

Daniel R. Lee, President and CEO of Full House Resorts, said: “With SYNKROS at the core of The Temporary at American Place, our guests can immediately begin to connect with tailored rewards, offers, and communications across the site.”

When the permanent American Place casino makes its debut, the earned rewards and relationships will move seamlessly to the new facility, with even more entertainment opportunities,” he added.

Tom Jingoli

Tom Jingoli, Executive VP and COO at Konami Gaming, commented: “Full House Resorts brings an innovative approach to every casino destination it operates, and American Place is the latest world-class casino set to entertain guests with a one-of-a-kind experience.”

“With SYNKROS’ agile system architecture, robust integrations, and flexible marketing tools, we’re thrilled to flexibly support a diverse spectrum of goals and objectives across the organization’s growing portfolio of properties,” he concluded.

Full House Resorts’ entire portfolio is powered by SYNKROS, including Silver Slipper Casino and Hotel in Hancock County, Mississippi, which has pioneered the system since 2006.