Major League Baseball (MLB) and FanDuel Group announced Thursday a multi-year partnership making the sportsbook a co-exclusive Official Sports Betting Partner of the league. Under the terms of the agreement, FanDuel will have permission to use official MLB branding and category designations across its products, including its Sportsbook, Daily Fantasy, and FanDuel Faceoff platforms, as well as in its marketing campaigns.
FanDuel has worked with Major League Baseball as an Authorized Gaming Operator of the league since 2019. Beginning this season, FanDuel will start streaming MLB.TV’s Free Game of the Day through both FanDuel’s sportsbook app and on FanDuel’s OTT platform FanDuel+.
The company will also have the right to use highlights both in product and as part of original programming on FanDuel TV. Additionally, the collaboration will give MLB and FanDuel new chances to work together on initiatives for other sponsor partners of both the FanDuel and MLB platforms, as well as to collaborate to bring consumers new sports betting product innovations to increase audience engagement.
Kenny Gersh, MLB Executive Vice President, Media & Business Development, said: “As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while reminding them of the importance of doing it responsibly.”
“These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner,” he added.
Christian Genetski, President of the FanDuel Group, commented: “The baseball fan is one of the most engaged in all of the sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball. Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager.”
“We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October,” he concluded.
As part of this agreement, the two companies plan to drive greater advocacy and awareness of the importance of responsible gambling, the parties said in a statement. The pledge comes amid Problem Gambling Awareness Month, which takes place throughout March.
MLB is a partner to the American Gaming Association’s (AGA) Have A Game Plan. Bet Responsibly public service campaign to educate fans and broaden the league’s responsible gaming efforts. MLB also has an expanded partnership with the National Council on Problem Gambling (NCPG), serving as a Platinum Member and a part of the group’s Leadership Circle.