SOFTSWISS sees account reactivation grow 2.2 times YoY in 2022, total deposits increase 5.5 times

SOFTSWISSManaged Services team has revealed the Player Reactivation results for 2022, showing the number of reactivated players increased 2.2 times, while the total deposits grew 5.5 times compared to 2021. 

In 2022, the Player Reactivation Team, which deals with players who display a decrease or lack of gaming activity, worked with online casinos whose annual GGR ranged from EUR 100,000 ($106,000) up to EUR 3.5 million ($3.7 million). In total, 2022 showed that 13,300 dormant players returned, and deposits escalated to EUR 9.58 million ($10.2 million). 

To deliver such results, the Player Reactivation team made 50,000 calls and sent 30,000 texts via SMS and various communication apps. With the two reach methods compared, the share of the deposits made after the calls was 82%, while the text message input was 18%. 

The 2022 data shows that every second targeted player has made a deposit. At the same time, fiat players appear to be more responsive to reactivation activities rather than the crypto audience. “It is worth noting that one of the latest trends is personalized bonuses, where the offer is based on a player’s interest and activity level,” the company also explained. 

Benjamin Umpleby, Founder of Casitsu Casino, commented on the cooperation with the Player Reactivation team: “Out of all the optional services that SOFTSWISS provides, we found that the Player Reactivation team had been providing the most valuable and critical service to date.” 

There are two things that no casino can survive without: volumes and CRM. The Player Reactivation team plays a critical role in our retention scheme,” Umpleby pointed out. “They reliably and autonomously put every effort into reviving players that fell through the cracks and became inactive. They act professionally, use every system at their disposal and deliver measurable results.”  

To provide clients with more data, last year the Player Reactivation team introduced automatic monthly reporting. In addition, the team integrated services to quick-check the player messenger status in order to prepare massive data for large reactivation campaigns, and improved player filters to maximize reactivation results.

Danila Novitsky, Player Reactivation Team Lead, stated: “In 2022, the number of our clients increased 2.4 times. In this regard, we’ve strengthened the team with new employees and introduced new types of reactivation – working with large balances and supporting players with failed deposits.” 

“This year, we will continue to perfect our service and help clients grow their business not only through reactivation campaigns but also by solving technical issues in making deposits,” Novitsky added.

According to the company, Managed Services “leverage their deep industry expertise gained over seven fruitful years in iGaming to offer the SOFTSWISS Casino Platform clients a full cycle of B2C services, ranging from the first line and VIP support to retention, anti-fraud and content management, in addition to reactivation campaigns.”