BetMGM named official partner of the Red Sox ahead of Massachusetts sports betting launch

Sports betting and iGaming operator BetMGM announced Tuesday it is now an Official Sports Betting partner of the MLB’s Boston Red Sox. This marks the company’s first relationship with a Massachusetts sports team and the first sports betting partnership for the Red Sox, ahead of the state’s impending sports gaming market launch.

Matt Prevost, Chief Revenue Officer for BetMGM, said: “The Red Sox are one of baseball’s most beloved organizations and we’re thrilled to bring BetMGM to their passionate fans. We look forward to working together to elevate the gameday experience in Boston.”

As part of the partnership, BetMGM signage will be featured at Fenway Park including on the iconic Green Monster, the ballpark’s left field wall. 

BetMGM will have a suite at the stadium and curate VIP fan experiences including access to batting practice with premium seats, alumni appearances, and ceremonial first pitches. Co-branded content will be integrated across both the Red Sox’s and BetMGM’s digital and social platforms.

Troup Parkinson, Executive Vice President of Partnerships, Boston Red Sox, commented: “The Boston Red Sox are proud to partner with BetMGM as we prepare to enter a new era of professional sports betting in Massachusetts.”

“Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club, and we look forward to them offering sports betting opportunities to our fans in a safe and responsible manner,” Parkinson added. 

The announcement comes ahead of the state’s impending mobile sports betting launch. BetMGM is one of at least seven operators set to begin accepting wagers in the Bay State on Friday, just ahead of next week’s NCAA Tournament.

Massachusetts' Fenway Park

The deal also extends the existing relationship between the Red Sox and MGM Resorts, which includes a multi-year partnership in which MGM is the Official Resort Casino of the Boston Red Sox. The company was also selected by Fenway Sports Group as the naming rights partner of The MGM Music Hall at Fenway, which opened in September.

Chris Kelley, President & COO, Northeast Group, MGM Resorts, said: “As host of the annual Red Sox Winter weekend, MGM Springfield has become a destination for New England baseball fans.” 

“With sports betting now legal in Massachusetts, we remain committed, through GameSense, to offering an enjoyable and responsible experience for our guests, customers and MGM Rewards members,” Kelley concluded.