FanDuel unveils NHL’s Boston Bruins partnership amid Massachusetts sports betting launch

As US online gaming giant FanDuel launches its sportsbook app in the state of Massachusetts, which saw its online sports betting market debut today, the company is also announcing a new multi-year partnership with the NHL’s Boston Bruins, who named the brand an Official Sports Betting Partner. 

As of Friday, sports fans who are at least 21 years of age in Massachusetts can now place wagers on FanDuel’s online sportsbook. Customers who sign up for the FanDuel Sportsbook, deposit at least $10, and place a bet of at least $5 will automatically receive $200 in sportsbook Bonus Bets.

Mike Raffensperger, Chief Commercial Officer at FanDuel Group, said: “Massachusetts is home to some of the most passionate fan bases across the country, and we’re excited to enhance their viewing experience with the launch of the FanDuel Sportsbook app. Bruins fans are the true embodiment of that passion, and we look forward to supporting the team this season and beyond.”

As an official sports betting partner of the Boston Bruins, FanDuel will be permitted to use the Boston Bruins’ marks. Additionally, FanDuel will have signage on dasher boards inside the TD Garden and the NHL’s new digitally enhanced dasher boards. The two will also partner together on digital and social media content, including homepage takeovers and other exclusive content on Bruins and FanDuel social channels.

Glen Thornborough, Chief Revenue Officer of the Boston Bruins, commented: “We’re thrilled to welcome FanDuel to the Bruins and TD Garden family. With the legalization of sports betting in Massachusetts in January 2023, it’s an exciting time to be partnering with an industry leader in FanDuel.”

Massachusetts becomes the 19th state where FanDuel offers mobile sports betting, joining Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming.

Six sportsbook apps went live on Friday at 10 a.m. in Massachusetts, about 40 days after legalized sports wagering launched on a retail basis at the Bay State’s three casinos.

Industry stakeholders and insiders expect Massachusetts to be among the most competitive and lucrative online wagering markets in the United States. Lawmakers estimate that legal sports betting could generate around $60 million in yearly tax revenue for the state and $70 million to $80 million in initial licensing fees, which must be renewed every five years.