Stefan Brun to lead Gauselmann Group’s sports betting and iGaming verticals

Germang gaming provider Gauselmann Group announced Tuesday that, as of April 1, Stefan Bruns will head up the Sports Betting and Online Gaming business segment as a new member of the company’s Management Board. The appointment seeks to strengthen the land-based and online sports betting offering, strategic expansion of virtual slot gaming and advance the globalization of these two verticals. 

Paul Gauselmann, company founder and Chairman of the Management Board, commented: “I am delighted to welcome Stefan Bruns, who has held management positions in the company for nine years, as a new member of the Management Board.”

“His experience and expertise are excellent prerequisites for successfully managing the newly created Sports Betting & Online Gaming Business Segment. Sports betting and online gaming are promising prospective markets in which Burns will further grow and strengthen our business activities,” he added.

Paul Gauselmann

Stefan Bruns studied Economics at Osnabrück University, majoring in production, marketing and information systems for business. Following his studies, the business administration graduate headed up Marketing, Training and CAD Sales at the software provider 2020 Technologies before being appointed Management Board Chairman of I2S Business AG in 2002. Two years later, he made a career move to Harting Systems in Espelkamp, where he served as Managing Director for ten years.

His career with the Gauselmann Group started in April 2014. After holding various management positions at the adp Merkur subsidiary, he was appointed to the management of the fellow subsidiary Merkur Casino in February 2017.

This position came with responsibility for all of Merkur Casino’s international activities – including the operation of more than 450 gaming arcades as well as online and live game casinos in other European countries with over 4,800 employees.


This task will now fall to Irina Ruf, who has held the position of Executive Operations Director International at Merkur Casino for the past several years. 

“I would like to express my thanks for the trust placed in me and I look forward to tackling the challenging tasks that lie ahead,” Bruns said. “The focus will be on the strategic expansion of the online and land-based sports betting offerings as well as on consolidating all worldwide online gaming activities.”

Our goal is to create sustainable structures and products in order to consistently expand our market shares in the sports betting and online gaming markets and to successfully position the Merkur brand for the long term,” he concluded.